Rihanna Loses Contract With Nivea Brand
The cosmetics brand 'Nivea' dispense with the Rihanna's image for not fullfill the company values: truth, family and realibility.
Nivea's brand chose Rihanna as its image among other reasons, for her beauty, talent and convening power. However, now that the company has changed its management, they decided to cancel the contract for consider that she's too sexy.
Stefan Heidenreich, new director of the company, just assumed the post and don't delayed to remove what he don't liked. And Rihhana has been the first in him list.
''A ad with Rihanna is not going to anywhere. I don't understand how Nivea could count with her'', has admitted Heidenreich in a communique diffused to mass media.
Meanwhile, Rihanna, who's enjoying of Barbados' carnival, is silent about.
